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Zoella Beauty Lands In The U.S.

Zoella Beauty Lands In The U.S.


By Dale Arden Chong

If you haven’t already heard, Zoe Sugg, the YouTube sensation behind Zoella, launched a cult-worthy beauty line, Zoella Beauty. A popular brand with the most adorable packaging, Zoella Beauty has been on the mind of Sugg’s 11 million viewers, but not exactly available to all of them. However, things have just changed. Zoella Beauty is now available in the U.S. and available to any one of her American fans.

Starting with the holiday collection, Zoella Beauty makes its way to Target, where fans can get their hands on the Gingerbread Fizz Trio. Does anything sound more perfect for digging into that holiday “me” time than a soothing bath? With this beauty collection, Sugg hopes to take us back to a time where a bath was an indulgent experience, a time of relaxation, rather than a habit.

As a beauty vlogger, Sugg has been known to dish out some of the best beauty and fashion advice, her passions and amassed an ever-growing number of loyal fans. She’s also published a book, Girl Online. Since the Zoella sphere has expanded, her beauty products have become a major staple in European stores, and now they’ve made their way into beauty closets across the country. After the holidays, Zoella Beauty’s classic collection will be available at Target in store and online at beginning January 2017.

Head over to @superdrugloves to find out how to get your hands on something very exciting!

A photo posted by Zoella Beauty (@zoellabeauty) on

[Images: Courtesy of Zoella Beauty]