Designer Rebecca Minkoff knows her customer: She’s a traveler who luxuriates in the fashions of decades past, but wants to put an Instagram-ready, in-the-now spin on them. She’s bold, feminine and a step ahead of everyone else when it comes to trends—and she also pays attention to every detail, including her nails.
Minkoff, who serves as Essie’s Global Color Designer, incorporates Essie’s deep crimson Maki Me Happy hue from the Fall Collection directly into her Spring/Summer 2017 line, making the nail art for her runway show a cinch. “Rebecca is a very forward thinker, she thinks about the big picture right away, and the graphic nail art we created for this show—a twist on the traditional French manicure—flows effortlessly with her collection,” explains Essie Lead Manicurist Michelle Saunders. “It’s a color-block look, so about a third of the way down the nail you’re adding a French manicure-esque tip, but it’s thick and not curved, and the line is very straight,” she explains.
Minkoff’s overall inspiration of a travel-savvy woman, who has momentum and fluidity, also ties perfectly into this nail design. “My favorite thing about this particular nail art is that it’s a cinch to replicate when you’re traveling,” says Saunders. “If your polish chips and you don’t have the original color, find a contrasting shade and paint the tip with a thick horizontal stripe! Suddenly, you have an updated manicure and easy, color-blocked nail art!” —Rachel Kossman
[Images: Courtesy of Essie]