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NYFW Nails Fall 2016: Zoya at Mara Hoffman

NYFW Nails Fall 2016: Zoya at Mara Hoffman


By semick

Backstage at Mara Hoffman beauty teams bring 1970’s glamour to life with vibrant eye shadow, voluminous curly hair and vintage-like nail colors that pay homage to legendary style icons Cher, Bianca Jagger and Jerry Hall. What’s striking—other than the busy prints synonymous with the Mara Hoffman brand—is that each girl boasts a different variation on the beauty look. Maybe her eyelid radiates teal, emerald or amethyst; maybe her waves coil tightly, looser or loosest; or maybe her manicure boasts wine, mint, ivory or peach. And the combinations of hair joined with makeup latched onto nails seem endless backstage. It’s all very individualized—as it should be.

For the nails, one shade isn’t enough to truly be custom to the girls; instead, Zoya Creative Director Rebecca Isa plays with four different polishes, the only link between the four being their creamy opaque qualities. “Mara was looking for a cool, hip vibe—a 70’s feel—in warm and berry tones and cream,” says Isa. “She wanted to keep the nail very rich and creamy with no nail art.” Like the makeup, nail colors—Zoya Flowie, Ireland, Jacqueline and Toni—are chosen “based on what the girls are wearing and what looks best on them,” Isa continues. “We want the girls to have a bit of an individual feel and look to them.”

Check out the many combinations of nails, waves and eyelids here. What’s your favorite? —Karie L. Frost (additional reporting by Kristyna Kane)


Images: Courtesy of Zoya; Kristyna Kane