Trust Fund Beauty is a brand new (launched March 2014) 5-free luxury nail polish brand with 32 stunning shades from four tongue-in-cheek collections that marry sass with class, and luxury with edge. Find out more by reading our Q&A with the brand’s creator.
How did you begin creating your own polishes?
My mother was diagnosed with cancer and one of the things that frustrated her as a nail polish lover was that she couldn’t find a safe polish to wear that had an edge and an attitude to it. That inspired me to formulate a line that possessed a 5-free formula with a distinct edgy vibe and vibrant, on-trend colours.
Is there a story behind your brand’s name?
It’s not so much a story as it is an attitude, a lifestyle. I wanted to embrace my inner rich girl, and to enable those who wear my polish to do the same, so I chose a name that was light and fun but edgy and sassy at the same time. I love high-fashion and I love luxury, and I think the lifestyle that comes with that is fascinating, so I wanted a name and collections that reflect class, elegance and the finer things, mixed with a sense of lighthearted fun and a tongue-in-cheek perspective.
What’s the inspiration behind your lacquer colors?
All the sides of luxury and femininity. All the extremes, from bold and vibrant to elegant and understated. My collections span every angle of every mood. There are colors for vixens and vamps, glamour-pusses and quiet queens. Rebels and princesses, and everything in between. The main theme is gorgeous color and luxury.
Do You Know Who My Father Is?
What is your best seller right now?
Our best seller right now is Do You Know Who My Father Is?, probably due to both the cheeky name and the stunning medium dusty pink color.
What is your favorite polish you’ve ever created?
My favorite polish changes all the time, because I love all of my creations, but right now I’m loving Rich Bitch. It’s the quintessential classic Marilyn Monroe red.
Any spoilers you’d like to share about your future collections?
Future collections will include amazing polishes with 24-karat gold flakes and matte shades, which we’re really excited about!
[Images: Trust Fund Beauty]