Take a look at what inspired Natalie Marino’s love for nails into creating her own line of nail polish. Her brand’s name Noodle’s Nail Polish stemmed from a childhood nickname.
Us: How long have you been making your own polish?
Natalie Marino: I have been making my own polish for over 2 years now… and have loved every minute of it!
What’s your “day job”?
I am a first grade teacher.
How did you begin creating your own polishes?
I have always been into nail art and realized one day that I could create my own polishes to use. So I did my research and created my own glitters of every shape, color, and size with the mindset of sharing my creations with others that have the same passion for polish!
What makes your line of lacquers unique?
I started out selling only glitter toppers. Now, I tend to make mixes of glitters in different colored crelly bases that are unique and different.
Do any of your polishes have a totally different look layered over a colored base?
One of my best sellers First Snow has a different look depending on the base color you use. Some use it over a bare nail, but others have worn it over a dark base, which makes the iridescent glitters sparkle and pop.
Is there a story behind your brand’s name?
Noodle was a nickname I’ve had since I was a child that friends and family called me, so I incorporated it into my brand’s name.
What’s the inspiration behind your lacquer colors?
I love browsing Pinterest and searching for seasonal images, decorations, or even outfits. Seeing all the different color combinations really inspire me.
What is your best seller right now?
My all-time best seller is Sleepy Hollow, the glitter topper that took off my business. At the moment, my fall collection best seller would be Pumpkin Spice.
What is your favorite polish you’ve ever created?
My favorite polish I’ve created would probably be Sleepy Hollow, but another one I am really attached to is Cranberry Twist, which could be worn year round.
Other than your own, what’s your favorite brand of polish to use?
I love indies! I purchase mainly indie polishes now. Some of my favorites are Candied Apple Polish, Polished For Days, and Cupcake Polish.
What’s one tip you wished you knew when you started your own indie line?
When I started, I wish I would have known more about advertising and promoting my small business online.
Any spoilers you’d like to share about your future collections?
I have an exciting collaboration coming up with Polished for Days in November! I’m also planning a winter collection all inspired by my favorite TV shows to release after Christmas.