Meet Anna Szabo & Kerry Howell. They’ve been in the indie polish business with Glitter Gal Australia for ten years, which is a lifetime compared to many others in the industry. With proper research and hard work, you too can see the same success – here’s a peek into how they run their business.
Nail It!: How long have you been making your own polish?
Anna & Kerry: We started our Glitter Gal Australia nail polish brand ten years ago. Initially spending the first year conducting in-house research, sourcing superior ingredients, creating our own confidential formulas and then officially launching.
What’s your “day job”?
Creating nail polish for both private label clients and Glitter Gal is our “day job, night job, weekend job and holiday job”. We also create color cosmetics which Kerry uses as she continues to work in the makeup artistry industry for television, film, on photo shoots and teaching.
How did you begin creating your own polishes?
We spent one year hand mixing ingredients, writing down 100s of formulas to then create perfect unique color blends. This was after years of creating private label brands in polish and color cosmetics for other fashion retail chains and seeing a gap for quality crèmes and special effects polishes.
What makes your line of lacquers unique?
We source luxe ingredients from many countries around the world to create different special effect combinations unique to only Glitter Gal Australia. We create special effects lines such as “Shade Shifters”, “Transitions”, “Duo Chromes”, “Holographic”, “Top Coats” & “Essential Shades”. They all deliver longevity, quick drying, 5 Free, Vegan & Cruelty free properties.
Do any of your polishes have a totally different look layered over a colored base?
We have a few:
Glitter Gal’s “Duo Chromes” and “Shade Shifters”- can be worn as a sheer polish or layered over dark tones to create dramatic effects
Glitter Gal‘s “Transitions” – wear alone for a pearlescent effect or wear over a darker shade for deep effect
Glitter Gal’s Galaxy holographic top coat – layer over any color to create a holographic shade.
We also have Soft Transition in Violet. When worn alone, the polish is pearlescent white with a hint of violet as shown in the bottle but over black it is a strong violet.
Is there a story behind your brand’s name?
Once upon a time there were two Australian gals “Anna & Kerry” who both loved “Glitter” and beautiful things – there is borne Glitter Gal Australia!
What’s the inspiration behind your lacquer colors?
We are inspired by Australia and its natural beauty using landscapes, sunsets and natural fauna to inspire our multidimensional color nail selections and names. We have given some of our ranges names that reflect Australian beauty and Australian sayings.
+ Red Night Sky – has a blend of red/orange hues, which reflect the Australian outback sky.
+ Redback – an Australian spider.
+ Big Smoke – an Australian term for “Big City”
What’s been one of your best sellers this year?
Our holographic nail polishes have always been our strongest sellers with Lizard Belly being our top seller.
What is your favorite polish you’ve ever created?
Galaxy Holographic Top Coat as it turns any nail polish into a holographic shade, a “must have” in your Glitter Gal Australia Naildrobe. It’s like having 20 nail polishes in just one bottle!
Other than your own, what’s your favorite brand of polish to use?
Glitter Gal Australia is our baby that we created from conception to birth we can love no other!
What’s one tip you wished you knew when you started your own indie line?
To keep your formulas and strategy top secret as other attempt to copy!
Find Glitter Gal Australia online:
Images: Anna Szabo & Kerry Howell