Meet Jill A. Rehm-Craine, the (very busy) creator of Glisten & Glow, known best for its HK Girl Top Coat! Get to know the indie maker a little better in our Q&A.
Us: How long have you been making your own products?
Jill: Glisten & Glow was established in March of 2010, with our line of customizable bath and body products. We started distribution of our bath and body products to spas/salons for back bar and retail in 2011. Later in that year we branched out into nail care, Glisten & Glow HK Girl Top Coat, Stuck on Blu! Basecoat and distribution of several brands of mainstream polish. In August 2013, I left my full time job in corporate America and ran Glisten & Glow full time. By October of the same year, we moved into a commercial location and several of our nail care and polish were being stocked at 15 e-retailers worldwide. Glisten & Glow Nail Lacquer began production in May of 2014.
What range of products does Glisten & Glow make?
Bath & body products: Body Scrub, Foot Scrub, Body Wash, Exfoliating Body Wash, Shampoo, Conditioner, Body Spray, Bubble Bath, Body Lotion, Body Butter, Body/Massage Oil, Foaming Hand Soap, Beewaxed Lips and Jellie-Cure Foot Treatment
Hand/nail care: Glisten & Glow HK Girl Top Coat, Glisten & Glow Stuck on Blu! Base Coat, Pink Himalayan Hand Scrub, Shea Butter Hand Scrub, Glis-tics Cuticle Oil, Nail & Cuticle Balm, Hand Sanitizer, Glisten & Glow On The Go kits and Glisten & Glow Nail Lacquer
How did you begin creating your own products?
In 1996, while attending high school, I began classes to become a nail technician, later in that year I graduated and started working part-time in the industry. While in college, I continued to work in the field, keep up a small client base and went mobile with it. Most clients were busy with their careers and needed someone who was flexible time-wise and would come to their home to perform nail services. Through the years, I was always searching for the best products to use, whether it was scrub, lotion, cuticle oil or top coat.
In July of 2009, I was in a car accident that kept me out of my full time job. I got to thinking what I could do with this “free time,” so I started researching, networking and attending classes on how to make the types of products that I was looking for. I spend thousands of hours formulating products that I felt were what the client and I would enjoy using and gain lasting benefits from. In March of 2010, I launched the first body scrub and the progression began. I’m always interested in what I could do better or what could be next for Glisten & Glow!
Glisten & Glow HK Girl and Stuck on Blu! are our signature items within the very enthusiastic nail polish community. These products and our nail care products are what put us on the map in this demographic. I’m a strong believer that when you find/adapt/create a great product you have to share it with the world! Glisten & Glow Nail Lacquer in particular was born out of the desire to create amazing polishes for Llarowe’s A Box, Indied. I finally bit the bullet and took the plunge! Finding enough hours in the day to take on this new adventure is the hardest part, but it really allows me to flex my artistic muscles!
Do you have any help making your products, or do you do it solo?
Great question! My 2 favorite sayings are “If you build it, they will come” and “It takes a village.” The majority of the time, I “build it” solo. However, I’ve been very blessed since the beginning to have the support and help of family and friends. They have assisted in every aspect of the business. On a weekly basis, my husband Jeff, and two of my best friends Ashlee Anderson and Kym Read help in the mixing/pouring/processing/shipping. My parents and extended family have been an amazing source of support and guidance. Without my family, friends, bloggers/vloggers, swatchers, and customers aka “the village” I wouldn’t be able to live this dream!
What makes your line unique?
Glisten & Glow bath and body products are handmade in Connecticut using only the finest ingredients. Plus, creating your custom fragrance and/or label allows you to create a product that smells/works perfectly for you or your occasion! As mixing mavens, we have 95+ fragrances in stock to choose from or to customize with!
Glisten & Glow hand/nail products come in a wide variety of fragrances, use top notch ingredients, are available at all times, include seasonal collections, have fun packaging, and simply are products that work! This coupled with fast turnaround times and a personalized customer experience has made the brand unique.
What is your best seller?
Glisten & Glow HK Girl Top Coat…
Top 10 Reason why Glisten & Glow HK Girl is so loved!
• Intense shine – crystal clear formula that applies smoothly, leaving a glass-like appearance
• Fast drying – approx 1-2 minutes, often less time and your nails will be dry, as time passes it will dry more within 5 minutes or so it’s rock hard!
• Durable, long lasting nature – customers boast that manicures last 5-7 days with little to no tip wear or chips.
• Holographic polishes love it! – Holos will not dull, in fact they are even intensified
• Smoothes and seals glitter polishes – 1-2 coats and glitters are tamed/smooth and without jagged edges sticking up.
• Adds extra shine to all nail lacquer – it can make a matte polish or a textured polish shiny. Crèmes, jellies, crellies, shimmers, metallics, etc. are all left with that glossy glass-like shine
• No Shrinkage! – G & G HK Girl top coat doesn’t cause any shrinkage
• Can be used with nail lacquer that is tacky or dry
• Even consistency throughout the whole bottle – no extra thickness or gloppy-ness
• Nail art/nail stamping-friendly – once nail art/stamping is nearly dry it won’t smear or smudge
Our best-selling fragrance in other products is: Sangria White Peach. This sparkling fragrance is a wonderful blend of red wine with slices of ripe peach and juicy orange. Customers rave that the fragrance is intoxicating.
How did your top coat become so well known? Any marketing tricks?
Glisten & Glow HK Girl has become so well known because of consistency.
This in all aspects of the word, from product quality to consistent “glowing” reviews. Consistent use of HK Girl by bloggers/vloggers/swatchers and customers has been the biggest key to its success. Everyone uses top coat for every manicure so they use it more often than a colored polish. This in turn means more purchasing power and more photo ops! Keeping the product always in stock and having it distributed throughout the world has also been a vital component. Customers want what they can’t have, yet buy what they need!
Additional tips have been the utilization of social media, especially Instagram. A picture is worth a thousand words. I also do lots of giveaways, flash sales, and enjoy getting to know our customers. I strongly feel that interpersonal communication is often a key to growth in any business.
Do you have a favorite product outside of HK Girl Top Coat?
Glisten & Glow Nail & Cuticle Balm – I love the ingredients! It’s filled with shea butter, jojoba oil, coconut oil, beeswax, sweet almond oil, castor oil, argon oil, vitamin E oil, acai berry botanical extract, grape seed oil, sunflower oil, tea tree oil and fragrance oil. It melts right into your cuticle, surrounding skin and nail, and it’s not super greasy. It’s easy to use and adds just the right about of moisture. A must have for any nail polish vixen!
Other than your own, what’s your favorite brand of polish to use?
For mainstream polish, I love OPI and Essie! Clearly, they are tried and true brands with amazing formulas. For indies, I love Different Dimensions, Cupcake Polish, Crowstoes, Colors by Llarowe, Model City Polish, and Drip Drop Nail Paint. I also am in love with nail vinyls, they make any mani extra special.
Any spoilers you’d like to share about your future products?
Be on the lookout for Glisten & Glow Nail Lacquer to grow. We have a Fall Collection coming, filled with holographic polishes. Our line of textured polishes – The Studio 54 Collection becomes available mid-September. Also look for fall fragrances like Apple Cider Donuts, Autumn Harvest and Pumpkin Crunch Cake.