Meet Jessica, creator of Drip Drop Nail Paint. We asked her a few questions about her polish line and business tips; read on to find out!
How long have you been making your own polish?
I have been making polish for about a year, but I did not open my store until December 2013.
What’s your “day job”?
I am a stay at home mom with two kids, ages 9 and 2.
How did you begin creating your own polishes?
I’ve been painting my nails for as long as I can remember, but I joined the Instagram nail community in January 2013. I started doing nail art, and soon discovered indie polishes, so I bought some. I became hooked, and started researching how to make my own.
What makes your line of lacquers unique?
I truly do try and cater to my customers. I offer “prototype grab bags” for a reasonable price, to get different ideas out to my customers, and hopefully future customers. When I post the swatches of prototypes, it really gives me an idea of what people like based on the comments I receive. So, based on popular demand, a prototype will become an actual, named color.
Do any of your polishes have a totally different look layered over a colored base?
Synapse and Trendy both look very different depending on the color they are layered over. However, they do look great on their own as well.
Is there a story behind your brand’s name?
It is actually the 3rd name that I chose, and it sort of just came to me in the middle of the night. I loved it, and told myself that if I still remembered it in the morning, that it would be the name of my indie. Also, when I was a teenager, a friend and I would always refer to nail polish, as “nail paint,” and I have always remembered that.
What’s the inspiration behind your lacquer colors?
I use all sorts of things for inspiration for coming up with names. I use songs, specific artists, colors, seasonal themes, etc. I try to think outside the box. I find myself changing names all the time, so I keep a running list of names that I like, and sometimes I come back to those.
What is your best seller right now?
My best seller right now is the LE pink mystery set. It isn’t a mystery anymore, but I had people pre-order it. Then I quickly sold the few remaining sets that were leftover.
What is your favorite polish you’ve ever created?
My favorite polish that I’ve ever created is Stairway to Heaven. It is a white crelly with pink and gold glitters. I added it to my store in December, and it still sells well. It is my all-time best seller, and I still love it.
Other than your own, what’s your favorite brand of polish to use?
Candied Apple Polish and Polish by Jessica Jean. They are fellow indie makers and I adore both of them. They have great colors and perfect formulas.
What’s one tip you wished you knew when you started your own indie line?
Make smaller batches, until you figure out exactly what you’re doing and exactly what people want.