Meet Jennifer Naylor, the creator of Deviant Potions, and check out her tip for mailing out polishes!
How long have you been making your own polish?
The 1 year anniversary of Deviant Potions is actually right around the corner. I started making my own polishes in late February of 2013 and began selling them March 23rd, 2013.
What’s your “day job”?
Currently, I’m a stay-at-home mom of 3 children. I’m also 3 classes from receiving my Associates in Arts. I haven’t decided my major yet but I plan to continue my education. Most likely taking a few small business classes, before going on to get my Bachelors degree.
How did you begin creating your own polishes?
Well, I was fairly new to the “nail polish community” and hadn’t even heard of indie polish before. I came across a picture of Hematoma by Wicked Polish on Instagram and I fell in LOVE with it!! Soon, I realized that everyone loved it and it was nearly impossible to get my hands on it. From that point on, I started researching and reading and more reading. Once I felt comfortable enough, I ordered supplies and started mixing away. It has not been easy, there has been a lot if experimenting with pigments & glitters, a lot of failed attempts and many beautiful disasters.
What makes your line of lacquers unique?
From my understanding, there are over 400 indie makers from all over the world. I work really hard to come up with colors that aren’t already out there. I love busy nails, ones that catch your eye, those nails that you can see sparkling from across the room. I like to think of my Deviant Potions as “nail art in a bottle.” I also strive to provide great customer service. Making a good quality polish is only part of it. I do my very best to make buying my Deviant Potions an all-around great experience.
Is there a story behind your brand’s name?
The definition of “deviant” is differing from a norm or from the accepted standards of a society. The story of my life! I’ve always felt a bit different, I’ve always enjoyed being different or deviant and I think that it is important to show people that being different is okay. My polishes are far from the “normal” nail polish that people are used to seeing and many of their names reflect behaviors that parts of our society look down upon from time to time. I have polishes with names like Tattoo Me Teal, Pink Haze, Malicious & Suspicious, Sugar Daddy or Daydreamer.
What is your best seller right now?
I made a collection of colors inspired by my favorite television show, AMC’s The Walking Dead. TheWalker Collection has colors called Walker Madness, Daryl, Rick, Lori, and Blood Splatter. I’d have to say that Lori, my holographic topcoat, Daryl, a deep red jelly full of red holo glitters and Blood Splatter, a white polish full of different size red glitters are the top sellers. I also recently released my first ofDeviant Potions holographic polishes; New Beginnings is a dark charcoal, almost black holo which has been pretty popular.
What is your favorite polish you’ve ever created?
I love all of my Deviant Potions… Sometimes I find it hard to release new colors because I’m continuously rethinking the mixture. I have to absolutely love everything about them before I make them available to others. If I had to choose, I’d have to say that Party Hard, Rock On and Walker Madness are my all time favorite colors.
Cindy Lou Blue
What’s one tip you wished you knew when you started your own indie line?
There are a million things I wish I knew before I started my own indie line. It has been a huge learning experience and still is!! With every new color that’s created it’s still very much trial and error! The main thing that I wish I knew was how difficult it is to ship nail polish. I chuckle to myself from time to time, wondering why I have fallen in love with nail polish and not eyeshadow or lipstick. Since nail polish contains alcohol it cannot be shipped via air mail and has to be shipped ground. Unfortunately, ground shipping is a lot more expensive and can be a turn off to many customers. I try to regularly offer incentives through my Facebook or Instagram pages to offset the costs of shipping ground parcel.
Lori holographic top coat
Other than your own, what’s your favorite brand of polish to use?
My favorite brand of polish… that’s not easy. If I had to choose a store brand, I think Color Club or Butter London are my favorites but I LOVE Indies!!! My all time favorite indie polish has to be Emily De MollyFifth Element. During one of Wicked Polish‘s restocks, I was finally able to get the Hematoma that started my love for indies, and I have to say, it is everything I imagined it to be and more!! Last, but definitely not least is Twisted Colors. The owner Denise has become one of my best friends and her polishes are absolutely amazing!!
Left to right: Bubblegum Hangover, Cindy Lou Blue and New Beginnings
[Courtesy of Jennifer Naylor]