Anetress “NeNe” Malone is the creator of Dainty Digits Polish – an indie polish brand whose #1 specialty is crazy unique colored holos! We interviewed her a little about how her brand name came about and what inspired her to start making polish.
Nail It!: How long have you been making your own polish?
Malone: I officially created my polishes on August 14, 2013, but I’ve been “frankening” for almost twice as long. I later found out what that term meant, so I guess you’d call me a “frankening hipster”!?
What’s your “day job”?
I have been a licensed nail technician for 5+ years. @NeNe_Nailz73 is my Instagram account for “nailing” my clients.
How did you begin creating your own polishes?
It really began out of pure curiosity, when I couldn’t find much holographic polish readily available. I started combing the Internet for holo pigments. Once I found some, I anxiously awaited delivery and began frankening some of my old polishes and creating handmade holos. This officially started my holo addiction and each of these mixes eventually gave birth to my very first collection.
What makes your line of lacquers unique?
I chose unlikely colors to make holographic. Take my sunshine yellow holos, for example. Most makers won’t go near lighter colors with holo pigments, out of fear of them turning gray, but I love breaking the monotony and taking color risks. They always seem to work in my favor!
Do any of your polishes have a totally different look layered over a colored base?
Yes, Galactic Blast is my holo top coat that transforms any color into a holographic without “graying out” the base color. Most of my holos are “jellies” so making “jelly sammiches” is fairly easy. By the way, jelly is an indie term for “slightly translucent” (see more indie terms defined here).
Is there a story behind your brand’s name?
Why, yes, there is! My dear “sisterfriend” Devon (@drellis_901) saw me playing around with colors while we were at work and pressured me to make my brand official by coming up with a name for my line and for my premier collection. I really liked the term “Fancy Phalanges,” but it was already taken, so I decided to do a play on words. I typed in “Dainty Digits on Instagram, but it was in use. I didn’t let it stop me, so I added “Polish” to my username. In the midst of that discovery, I befriended the owner of the name that I wanted. It was Cherise @DaintyDigits87. ‘Til this day, many people think that we’re the same person! She has given me some beautiful swatches, though! As far as my first collection, I ended up calling it my Galaxy collection because the linear holo reminded me of the Milky Way.
What’s the inspiration behind your lacquer colors?
My Galaxy collection was solely inspired by the desire to create holos that didn’t exist yet. Each color within this collection has an astrological-inspired name. It just seemed like a perfect tie-in! As for my other colors, my inspiration has come from music, pop culture and just any random idea that occurs to me.
What is your best seller right now?
My best seller has to be Nibiru, which is my emerald green holo. It’s truly drool-worthy!
What is your favorite polish you’ve ever created?
Oh gosh, that’s kind hard to pinpoint, but I’ll have to say Nibiru because I love a beautiful emerald polish!
Other than your own, what’s your favorite brand of polish to use?
Hmmm. Well, being an licensed nail tech, I really love mainstream brands and a few indies. As far as mainstreams: Orly, China Glaze and OPI. For indies, I love Polished Colors (Tasha is so creative!!), In The Name Of Polish (Kristen’s Hard Knock Life collection neons, GAHHH!). I really want to get more indies. I love so many!! I’m a self-proclaimed “polish whore,” so my indie wish list is HUGE!
What’s one tip you wished you knew when you started your own indie line?I
That while polish is beautiful, it takes a lot of work, when in creation-mode. I wish that I knew how many sleepless nights would be involved. Creativity knows no time of day. Also, that it takes a determined spirit to persevere when ups and downs come your way. Sorry, that’s two tips. 😉
Any spoilers you’d like to share about your future collections?
I recently released a six color Matte-r Of Fact collection, composed of deep, velvety matte colors, perfect for fall or winter. I also have a color inspired by my birthstone, called December Baby, since my birthday is December 25th. It was solely inspired by the classic turquoise stone, commonly found in Native American jewelry. It releases November 1st. I will also be releasing new stuff for Christmas and/or reprising previous holiday colors. Stay tuned, polish lovers! Dainty Digits Polish is just getting started!
Images courtesy of Anetress Malone, @sammiejojobean, @notverypolished, @happylacquer, @nailicious4ever, @CapitalPolish, @MarStar420, @HappyLacquer, @yellowronni6, @swauvette,