Azature, the brand that stunned with the $250,000 Black Diamond Nail Lacquer – and then wowed us again with the $1,000,000 White Diamond Nail Lacquer – is about to launch a new line of polishes that are perhaps even more exciting.
Gelgasm will be Azature’s new collection of long-wearing lacquers, and despite the name, Gelgasm won’t need to be cured like a gel polish under a UV or LED lamp. It’s a hybrid lacquer, meaning it can be applied and removed easily like a polish but has added durability and shine.
To give the world a sneak peek of the new collection, Batman v. Superman star Gal Gadot wore the new brand to the movie’s New York City Premiere. Celebrity manicurist Chiharu Natsume prepped the actress for the evening’s events.
After polishing Gadot’s nails with a color called Diego, Natsume shared, “Gal chose this color based on her jewels and dress for the night. She wanted to go with something nude and sheer with a little sparkle, but not too over the top.”
Azature Gelgasm is scheduled to be released in May 2016. The line will launch with 18 brand new long-wearing colors that are infused with strengthening and nutritive ingredients including: coconut oil, tea tree, and bamboo extract and all boast an “8-free,” vegan formulation. Each bottle will be priced at $8 and will be available exclusively at shop.AZATURE.com.