Azature is again turning heads, and this time the culprit isn’t the $1 million price tag on their White Diamond Lacquer. During this February’s New York Fashion Week, the polish brand launched a new series of ads featuring not only long, well-polished nails, but also a fair amount of completely exposed skin of both the male and female variety.
Though risqué, the response to the new campaign has been overwhelmingly positive, especially to those images featuring hands on well-chiseled man abs. Some even joked, “Azature, are these you?!,” referring to the brand’s namesake and owner Azature Pogosian.
Nail artists certainly know what they want – new nail polish, right guys?