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Azature Goes Abercrombie With Controversial Ads

Azature Goes Abercrombie With Controversial Ads

03.04.15

By semick

Azature is again turning heads, and this time the culprit isn’t the $1 million price tag on their White Diamond Lacquer. During this February’s New York Fashion Week, the polish brand launched a new series of ads featuring not only long, well-polished nails, but also a fair amount of completely exposed skin of both the male and female variety.

AZATURE_nail_polish
Though risqué, the response to the new campaign has been overwhelmingly positive, especially to those images featuring hands on well-chiseled man abs. Some even joked, “Azature, are these you?!,” referring to the brand’s namesake and owner Azature Pogosian.

Nail artists certainly know what they want – new nail polish, right guys?

Images: Azature

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