By Krystal Emery
The second installation of The Polish Convention was held on Saturday, April 29 at The Grand Prospect Hall in Brooklyn, NY. Artisan makers of nail polish from around the United States and Canada displayed their products for purchase, along with convention exclusives inspired by New York. Polish Con NYC also welcomed back live tutorial tables showing different nail art techniques with one-on-one guidance and personal assistance.
The Polish Convention is a joint creation from Miranda Kraft and Rachel Wraith, owners of Ever After Polish, and Mariah Jonckheere, owner of Great Lakes Lacquer. The first convention was held in the anchor city of Chicago in September 2016 and had more than 450 people in attendance. At PolishCon NYC, over 650 people poured through the doors to buy from over 34 different polish vendors.
This spring, three tiers of shoppers were allowed to shop to their nails’ delight with VIPs, Early Entrance and General Admission tickets. VIPs were also treated to a VIP bag worth at least $100 worth of product from the various vendors. All ticket holders also received a PolishCon shopping canvas bag and program filled with promo codes and information.
In addition to polish, brands brought some of their other wares, like sugar scrubs, mani-bombs, cuticle oils and even makeup. PolishCon additionally sold t-shirts and tickets to various raffles for baskets of donated polish from the vendors in attendance.
After the success of PolishCon Chicago, the organizers brought back the live tutorial tables in a wing to the right of the convention hall. Topics included Basic Stamping with Bianca of @abstractpups on Instagram, Water marbling by Krystal of Queen of Nails, Gradients by Kristi of Let’s Begin Nails, Various Nail Art Techniques by Parker of @poshayy on Instagram and Advanced Stamping by Kaylyna of Killa Kay’s Nail Adventure. Ticket holders were not charged to participate, but did have to sign up for a seat at the tutorials in advance.
Seasoned veterans KBShimmer, Colors by Llarowe, Girly Bits Cosmetics, Cupcake Polish, Glisten & Glow and Different Dimensions were in attendance with disco balls, inflatable cupcakes, photo props, and colorful light up displays. Also new to the convention scene were brands like Anchor & Heart, Nine Zero, and the male owned indie brand, Octopus Party Nail Lacquer.
While the inaugural PolishCon was geared toward indies, this spring, JulieG by Jesse’s Girl Cosmetics joined the scene with their drugstore line created by the family owned business with YouTube vlogger Julie Gutierrez that launched almost six years ago.
Stand out polishes this spring included Cupcake Polish “Apple-y Ever After”, a true red holo; Great Lakes Lacquer “Brooklyn Shenanigans”, a red-purple multichromal holo; Different Dimensions “No Sleep Til Brooklyn”, a lavender polish with red and gold flakies and KBShimmer “We Make Your Dreams Come Blue,” an icy blue with flakies and holo.
Also new to PolishCon NYC was the “The Road to Polish Con” exclusives. Each week leading up to the convention, the PolishCon website featured exclusives from the attending vendors. These polishes were available for purchase for only one week and if available, remaining stock was sold at the convention. This exclusive line of lacquer allowed for excitement to build before the convention but also allowed those from home to take in the polish fun.
Before the doors closed at 7:00 pm, the announcement was made, and released on Nail It’s Instagram Story that the Fall PolishCon would be back in Chicago on Saturday, September 23rd at the Festival Hall, Navy Pier. Ticketing and more information will be made available through the Polish Convention website.
For more information on upcoming PolishCons including the Fall Chicago convention, visit their website.
Will you be at Fall Polish Con? Let us know in the comments below!
-Krystal Emery is the founder of PolishGalore.com and lives in South Texas
[Images: Courtesy of Krystal Emery]