Meet Heather Wanczyk, the creative designer behind the polish line Heather’s Hues. We sat down with Heather to get to know her better. Follow our interview below!
Nail It!: How long have you been making your own polish?
Heather: I just celebrated the 2 year “brand-iversary” of Heather’s Hues on February 28th, but I was researching and testing products for about a year before I officially launched so it’s been over 3 years now.
What’s your “day job”?
Besides making polishes, I take care of my family. I have three amazing sons, three rescued furbabies, and a very supportive husband. I also waitress at a sports bar two days a week.
How did you begin creating your own polishes?
I’ve always been creative and enjoy all forms of art so when I found the online nail community, I fell in love. Nail art and manis were a creative outlet, but I wanted more so I started putting that passion for colors and finishes into making polishes.
What makes your line of lacquers unique?
I always strive for originality and tend to do things that I think are beautiful and unique rather than what’s trending. I started as an indie polish customer and passed on purchasing quite a few polishes because they had large or shaped glitters in them, which I personally don’t care for. So when I launched Heather’s Hues, I decided that any of my creations that have shaped or large glitters would have “options” meaning I could mix in those glitters, include them on the side for easy placement manis, or exclude them completely. We all have different preferences so offering these glitter options allows everyone to enjoy each of my polishes!
Do any of your polishes have a totally different look layered over a colored base?
I recently launched “Holo There!” which is a holo topcoat that comes in 3 different variations of holo effect. There’s a linear holo, a scattered holo, and a clear holo which is my personal favorite. It can be used to add that holo rainbow sparkle over light colored polishes, even white, and doesn’t have the graying effect that traditional holo can cause.
Is there a story behind your brand’s name?
Honestly, for months I was trying to come up with something cute and quirky but in the end I decided that my brand represents me and am my brand so Heather’s Hues just made sense.
I pull inspiration from everywhere. I’ve created collections based on pictures, songs, television and movies, books… I’ve even created some very special custom polishes recently inspired by customers’ pets and loved ones. It’s definitely easier to have inspiration for a collection first, but sometimes I’ll envision beautiful color combinations for polishes and then I have to develop themes to go with them and that can be challenging.
I have several best sellers currently. Rose Quartz Serenity is a thermal polish inspired by Pantone’s 2016 Colors of the Year. It’s a beautiful, almost periwinkle, baby blue when cold and shifts to a pastel pink when warm. Love Song #1 is another thermal polish that has been selling quickly. It shifts from a purple to pink and is filled with holo microglitters and multichrome flakes. I also just released a collection called “Mother Nature’s Watercolors” and they’ve been very popular.
What is your favorite polish you’ve ever created?
Oh gosh, it’s so hard to name just one…it’s like being asked which one of my children is my favorite haha! “Luna’s Lullaby” will always have a special place in my heart because it was one of my first creations and still continues to be a top-seller. My other favorite was “33” which was a limited edition polish I released on my 33rd birthday last November. It had 33 different kinds of microglitters and flakes in it.
Other than your own, what’s your favorite brand of polish to use?
I am a huge supporter of my fellow indie makers, so there are way too many to name!
What’s one tip you wished you knew when you started your own indie line?
I wish that someone would have warned me that glitter gets everywhere…and I mean EVERYWHERE!
Any spoilers you’d like to share about your future collections?
I have a lot of things planned. I’ve recently added “Cutie-cle Oil” to Heather’s Hues so I’ll definitely be expanding the scent options. I have a line of neon jellies releasing the end of March, several collaboration projects, and a super fun-themed collection coming early this summer so keep an eye on my social media sites for details!
Facebook: www.facebook.com/HeathHues & www.facebook.com/groups/HeathersHueTpies